How Customers Think: Essential Insights into the Mind of the Market

Type
Book
Authors
Zaltman, Gerald
 
ISBN 10
1578518261 
ISBN 13
9781578518265 
Category
Shelf 1  [ Browse Items ]
Publication Year
2003 
Publisher
Harvard Business School Press 
Pages
323 
Tags
Management & Leadership, Advertising, Research, Marketing 
Number of Copies
1 
Accession‎ No Call No Availability
37483000003199 HF
5415.32
Z35
2003
   		Yes

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